Learn the secret career and leadership strategies used by top CEOs and elite sporting professionals to ACCELERATE your career and INSPIRE your people.
We bring the best executive coaching to you in a flexible format and at a fraction of the normal price.
Good bye $$$ MBAs. Hello Chief Maker.
Are you not where you pictured you’d be at this stage in your career? Are the roles you want always going to someone else? Not even sure if you're in the right role?
Enough is enough. It’s time to get off autopilot and put yourself back in the driver’s seat to get your dream job faster.
We’ll help you develop a plan for where you’re going and how to stand out from the pack. Just like all great chiefs.
Are you getting pounded by countless emails, back-to-back meetings, crazy KPIs and a massive workload?
You’re not alone. Over busy-ness is now an epidemic. And it leads to frustration, stress, guilt and feeling like you’re wasting your time because nothing is getting done.
We teach you what they don't teach in business school - about how to embed executive level habits and routines which drive clarity, composure and balance while still growing a busy professional career.
Another big change program being launched at work? Need to hit some new big targets?
Leading teams through change can be like herding cats. Team members and stakeholders can resist, play politics, work on the wrong initiatives and stuff up.
We'll teach you how to smash mediocrity, stalled results and soul destroying politics to confidently lead your team through a transformation that unites your people, leaves a lasting legacy and delivers game-changing results for your company.
Here is the hard truth. There is no magic wand to get to the top. If you’re not in your dream job yet there is a very good reason for that. Either you don’t have the track record and skills or you’re not paying enough attention to relationships.
At Chief Maker we believe ownership always precedes victory. That is what we’ll demand of you. Ownership. And an honest conversation with yourself.
The top jobs are reserved for those who are willing to make bold calls, listen to their people, execute with energy, build a great network and learn new skills fast. They are for action people.
If that’s you, then Chief Maker Academy is your new home.
If not, don’t sign up. This coaching will scare the hell out of you.
"This is a formula that works not only for the company but for the team and the individual."
"Middle managers face an increasingly complex landscape which can bring enormous pressure. This allows you to stand back from the front line, take a deep breath, assess your position, and determine a deliberate and planned way forward in building a career that is meaningful."
It’s what separates the Chiefs from the career middle managers.
The good news... these behaviours can be learned.
The hard truth... it’s not easy. Embedding these behaviours takes time and commitment.
The GREAT Method is broken into five steps:
1. GAME PLAN
Game Plan is about stepping back from your career and taking a realistic look at the path you’re on – and the path you want to be on.
With a game plan in place, you’ll be driving forward with purpose and a clear mind to distance yourself from your competitors and reveal your true value.
Routines is about creating and embedding success-driving habits – everyday patterns that create and sustain focus, drive constant improvement, and increase composure.
Routine is also the key to striking a healthy balance between work and everything else – spending time with family, staying fit, going on holidays, and more.
Entourage is about building a high-quality network of supporters in every part of your life – from work to home, and across other industries and professions. Your network will help you solve problems faster, attract new opportunities and rise to the top.
It’s also about reciprocity. The more you give, the more others will give back.
Your assets include your skills, connections and wide ranging life and career experiences. It’s what you bring to the table.
This step teaches you the vital skills of accelerated learning and what to focus on so you can cut through office politics and bureaucracy and master your craft. From self-awareness to emotional intelligence, decision making and communication skills.
5. TRACK RECORD
A bulletproof track record of success demonstrates your ability to make an impact. It’s non-negotiable for C-level roles.
Track record starts with a High Performance Team. This is about building a diverse team and uniting them behind a common vision and strategy so that everyone can perform at their peak.
"This is an honest, wise & practical guide to taking charge of your life and career, so you can maintain perspective, have a realistic plan and the discipline to succeed & thrive as an Executive & human being."
"Here's the thing about Greg... He doesn't just understand what it takes to become an executive... He understands what it takes to become a transcendent executive. And anyone who's read his book, talked to him on the phone, or been his student can tell you that. I had the privilege of working with Greg for over a year and I can't tell you how much I learned from him. A fantastic human and a fantastic mentor."
MBAs have become cash-cows for business schools and are quickly losing relevance in the real world.
According to Jonathan Ling (former CEO, GUD Holdings), one third of MBA graduates get no benefit at all, and another third actually go backwards.
This is supported by leading publication The Economist, which states "more and more students are finding the promise of business schools to be hollow. The return on investment on an MBA has gone the way of Greek public debt."
1. THEY’RE NOT REAL WORLD:
Run by academics who often failed at business, MBAs are too focused on proving theories rather than what it actually takes to operate in a highly competitive environment where your peers are your competition for the next role.
2. THEY’RE CRAZY EXPENSIVE:
It costs a minimum $50,000 for a decent-brand MBA program with ZERO guarantee of a job afterwards. That’s nuts.
3. IT’S A MASSIVE TIME COMMITMENT:
Say goodbye to your partner, kids and the rest of your life for the next 2 years. An MBA means sacrificing ALL your time outside work to read text books or watch lectures led by sleep inducing slide-deck professors. Should you really miss the important moments in your family's life for three letters that make 1/3 of grads worse off.
The Chief Maker Academy brings the very best executive coaching strategies to your doorstep at a fraction of the price and time.
All programs are:
Led by Greg Layton, an experienced global executive coach who also runs a successful business, works closely with countless CEOs and has been on the board of national organisations. No academics here.
2. TIME EFFICIENT & FLEXIBLE
Ideally, we’d love you to spend 1-2 hours per week working on course material. But we know that’s not always possible. Free time comes in spurts. We give you full access to all course content from the start. You can do it at your pace and we’ll send you reminders to keep you accountable.
We guarantee you'll start getting results immediately. If not, just let us know within two weeks and we'll refund your money IN FULL.
4. BETTER VALUE THAN AN MBA
It’s the very best executive coaching in the world at a fraction of the price. Our entry level products are just $495… that’s 2% of a $25,000 pay rise which represents a 50x ROI if you can bring forward your next promotion by just one year.
Why so cheap? Simple. We don’t have to fund major research projects, pay for massive campuses and a cast of professors, admissions and support staff. We are incredibly lean. Which also makes us more personal, responsive and up to date.